Monthly Reporting, Monitoring and Scale
Platform dashboards flatter themselves. Google and Meta both claim credit for the same sale, and GA4 samples the rest. I build one reporting view on top of your server-validated data, so every number can be traced back to a real order in your backend.
1. Looker Studio Executive Scorecards
Spend, verified revenue, CPA and ROAS for every channel on one page, fed by your server-side events instead of platform screenshots.
2. Blended MER View
Total ad spend against total store revenue in one number, so you judge the business result instead of watching three platforms argue over the same conversion.
3. GA4 and BigQuery Raw Data
Unsampled, event-level data streamed into BigQuery. No 14-month retention cap and full history for year-on-year comparisons.
4. Funnel Drop-Off Reporting
See exactly where buyers leave: product view, add to cart, checkout, payment. Every leak is quantified in lost revenue, not just percentages.
5. Monthly Reporting Cadence
A full written report every month covering what changed, what it means, and what happens next. Numbers you can reconcile with your store and your bank.
6. Lead-Gen Pipeline Reporting
For lead businesses, qualified and booked outcomes flow back into the same dashboard, so cost per booked job replaces cost per raw lead.