Paid Advertising Managed on Verified Conversion Signals
Most media buyers optimize for inflated in-platform numbers because they don't understand how conversion tracking works under the hood. I structure, test, and scale your Google Ads and Meta Ads on top of clean first-party data.
1. Consolidated Account Structure
Fragmented accounts with dozens of micro-ad-sets starve modern bidding algorithms. We consolidate campaigns so each asset group or ad set exits the learning phase with dense, verified conversion volume.
- High-intent Google Search with scripted negative keyword hygiene
- Performance Max & Standard Shopping segmented by product margin tiers
- Meta Advantage+ & consolidated CBO structures with strict customer exclusions
2. Systematic Creative Testing
Creative is your primary targeting lever on Meta and YouTube/Demand Gen. We isolate hooks, angles, and formats in a dedicated testing environment before graduating proven winners into scaling budgets.
- 3x3 Hook Rate and Hold Rate creative testing matrix
- Clear CPA kill-rules to cut losing ads early
- Post-ID graduation to preserve social proof when scaling
3. How Clean Tracking Directly Lifts ROAS
When Meta CAPI and Google Enhanced Conversions recover conversions lost to Safari ITP and ad blockers, Smart Bidding gains complete buyer profiles to model lookalikes and bid accurately.
- Value-based bidding (tROAS / tCPA) tied to net margin
- New-vs-returning customer bidding rules via server flags
- Offline Conversion Tracking (OCT) for CRM-qualified B2B leads
4. Disciplined Budget Scaling
We scale budgets using controlled increments and cost-cap guardrails while monitoring backend Marketing Efficiency Ratio (MER) in Looker Studio.
- Merchant Center feed title & custom label optimization
- Landing page conversion rate & message-match diagnostics
- Blended ad spend vs. backend bank revenue reporting