Service Pillar 3 • sGTM, Stape.io & Cloudflare

Server-Side Tracking & Meta Conversions API (CAPI)

Deploy enterprise Server-Side Google Tag Manager on your own first-party subdomain (`metrics.yourdomain.com`) via Stape.io and Cloudflare Workers—with deterministic deduplication and full privacy compliance.

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1. First-Party Subdomain via Stape & Cloudflare

Load GTM scripts from your own domain instead of blocked third-party endpoints, setting `HttpOnly` server cookies that survive Safari ITP 7-day purges.

2. Meta CAPI + Exact event_id Deduplication

Redundant browser + server event delivery with SHA-256 hashed customer parameters (`em`, `ph`, `external_id`, `fbp`, `fbc`) and zero double-counting.

3. Google Ads Enhanced Conversions

Recover cross-device and view-through conversions in Google Search, Shopping, PMax, and YouTube using first-party hashed customer data.

4. Google Consent Mode v2 (Advanced)

Compliant mapping of `ad_storage`, `analytics_storage`, `ad_user_data`, and `ad_personalization` signals with server-side PII scrubbing when consent is declined.